I am a cannabis brand strategist and product junkie with over 15 years of experience in personal care product development, sales and marketing management, and education. After earning a B.A. degree with honors from Stanford University as a first-generation college graduate and an MBA in Marketing from the NYU Stern School of Business, I worked for top beauty/personal care companies like Shea Moisture and L’Oréal in NYC. I trained as a hairdresser at the internationally acclaimed Vidal Sassoon Academy in London and later taught cosmetology at The Aveda Institute in SOHO NYC.
Since I was a young girl, I have loved the color Purple and have been a major fan of Prince, the musical cultural legend and fellow Purple lover. Purple is my chosen hair color and the color of my February Aquarius birthstone amethyst. Purple is a divine spiritual color that is rare in nature and vibrates at a high frequency.
The brand name was inspired by Prince’s iconic Purple Rain movie and soundtrack, featuring his racially diverse and gender fluid band The Revolution. Since the early 1980s Prince sang songs promoting personal and sexual freedom, having a good time, and denouncing war and racial/sexual intolerance.
As an urban hippie born and raised in San Francisco’s Haight Ashbury neighborhood I have practiced yoga for over 15 years and am inspired by the Mind and Body connection and daily “mindful self-care” rituals promoting mental and physical balance. I want to build a Purple Posse of brand ambassadors who will take an active role educating consumers on plant-powered wellness products and gaining their feedback.
I am also launching an IndieGoGo crowdfunding pre-order campaign in February 2021. Use the link below to check out my pre-launch page. Thank you for your interest in Purple Raina Self Care!
PURPLE RAINA Founder & CEO